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Negotiating Strategic Alliances
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8:30 AM - 8:30 AM May 1, 2001
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Big companies may have had layoffs, but they still have relationships! Find out what makes an alliance, joint venture or acquisition successful. Learn how to accomplish more with less, get to the market faster and build strategic differentiation through strategic alliances.
Speaker
Tim Bailey (bio), Alliance Strategies
You are planning on building a product, or have already started. You have a strategy and a business plan that says you can do it all and the investors believe you can. Your competitor has the same plan except they are going to use alliances, joint ventures and mergers & acquisitions to get to the market faster, create a complete product offering and promote it worldwide. Who's going to be more successful? In this seminar, you will learn how to accomplish more with less, get to the market faster and build strategic differentiation through alliances, joint ventures and mergers & acquisitions.
Tim Bailey will discuss the life cycle of a start-up; the types of alliances to consider; the value an alliance can provide; where to look for alliance partners; what types of partners to consider; what makes an alliance, joint venture or acquisition successful; and how to structure an alliance, joint venture or acquisition. Examples will be discussed, but actual negotiations of deals will be covered in another course.

Speaker Bios
Tim Bailey's Bio
Tim Bailey is the founder and president of T. Bailey Consulting, a firm which specializes in increasing high technology companies' market success. With his breadth of experiences in companies ranging from start-ups to Fortune 500, Tim can quickly adapt his services to fit the stage of development in the product life cycle, and corporate complexity. Some recent internet-related software clients include Open Market and Hewlett Packard's Software Business Unit.
Before establishing T. Bailey Consulting, Tim held senior market development positions with Hewlett Packard, and Silicon Graphics. In these positions, Tim was responsible for the identification of key strategic partners, the negotiation of contracts, and the creation of marketing campaigns to promote ISVs' products to ensure their financial success. His responsibilities included competitive analysis, market segmentation, positioning, and promotion of software solutions. Additionally, at HP he led the formulation of object software partner strategy, and marketing campaigns to position strategic partnerships with key object software vendors.
Previously, Tim was the Founder, President, and CEO of Metagraphics, a software company in the CAD/CAM market. Tim created the company business plan, and formulated software product strategy that raised over $10 million in three rounds of VC financing. He led the company from start-up through delivery of the software product. He developed international channels of distribution.

Event Logistics
Agenda
8:30-9:00am Registration/Networking/Continental breakfast
9:00-11:00am Interactive Seminar
Location
SDForum Center
111 W. Saint John, Suite 200
San Jose, CA 95113
Directions
Seminar Track
Business Planning; Startup Stage Businesses

Registration
Cost (Continental Breakfast Included)
$30 SDForum Members
$60 Non-Members
To register by phone or use a coupon, please call 408-494-8378.
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