Bringing Social and Consumer Intelligence into Enterprise Collaboration

As Salesforce CEO Marc Benioff puts it, consumer web technologies are now driving the innovation in enterprise software. In particular, enterprise collaboration platform is undergoing major renovations right now. Salesforce just launched "Collaboration Cloud". Other major software players are making buzz on bringing social networks, consumerisation, and consumer intelligence into the enterprise collaboration environment. On this event, we are going to learn this exciting and merging trend from two speakers who have founded and built leading companies for enterprise collaboration.

Ross Mayfield, Chairman of Socialtext,  will give us hope for human progress against machines by subverting them. He will also use many buzzwords to your delight, from Activity Streams to Wikis. And there many be a way in which people and machines come together peacefully, despite IT. Social Software represents a different approach to computing, which is less about computing, actually. One that prefers computing didn't get in the way of said people. Augmenting people, and how they share and work together, fine. Especially in the Enterprise, where meaning can pay the rent.

Jack Jia, CEO of Baynote will show you (1) Learn how hundreds of the world's best-known brands are profiting today using a combination of social and brain science. (2) Discover how to improve personalization and search effectiveness by 30% to 400%. (3) Understand how the wisdom of invisible crowds, consumer interest mining, and real-time adaptation are shaping the future of customer intelligence. Groundbreaking studies have shown like-minded people become very predictable within a specific context. Imagine being able to understand and quickly react to consumer needs by "reading their minds" - automatically deliver relevant content based on their interests, identify missed conversion opportunities, gain early insights into consumer trends and more.

Agenda:

6:30pm - 7:30pm  Registration / Networking / Refreshments / Pizza 

7:00pm - 7:10pm  Introduction by AJ Chen (Moderator)

7:10pm - 7:50pm  Ross presents: The Nights Who Say Ni!

7:50pm - 8:30pm  Jack Jia: Consumer intelligence

8:30pm - 9:00pm  Joint Q&A.

Ross Mayfield is Chairman, President & Co-founder of Socialtext. Prior to Socialtext, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups.

Jack is a founder and CEO of Baynote, Inc, a software innovator that develops recommendation and social search engine for business websites. Jack started Baynote in 2005 realizing that the future of the web needs to combine social and cognitive science with traditional computer science. In the last 4 years, Baynote has grown at 300% annually powering over 200 major ecommerce, media and business websites around the world. Baynote has won numerous awards including AO 100, KM World 100 and Red Herring Global 100. Jack was named "Who is Who of 2008 - 2009" by San Jose Business Journal and San Jose Mercury News. For eight years, he was SVP & founding CTO of Interwoven Inc. (Nasdaq: IWOV) with executive responsibilities in engineering, products, marketing, strategy and vision.  Prior to Interwoven, he was a founder and CEO of V-max America. Jack led operating systems and applications development at SGI, Sun Microsystems, Stratus and NASA for over a decade.  He is a contributing author in "XML Handbook, the 4th Edition", "Online! The Book", "Content Management Bible", and writes regularly about key technology issues and trends.  Jack received an MBA from Santa Clara University, MSEE from Polytechnic University of New York, and MSEE from Beijing Jiao-Tong University in Beijing.

AJ Chen, Technical Architect, Healthline Networks Inc.

AJ Chen, Ph.D., is an advocate of semantic web and digital health. As a Technical Architect at Healthline, he applies semantic technology in developing healthcare search engine for consumers. He started SDForum Semantic Web SIG in 2006, a public forum exploring how semantic technology is making the web and social media more intelligent. Working with open communities, AJ also promotes free real time monitoring of social media on web2express.org website.  From 2000 to 2006, Dr. Chen had been developing new genome sequencing technologies for personalized medicine, playing technical and product management roles at Hyseq, Callida Genomics, and Complete Genomics. Previously, Dr. Chen worked with Nobel Prize winner Dr. Barry Marshall to commercialize new medical innovations in China. Dr. Chen earned his Ph. D. in Biochemistry from U. of Utah and did postdoctoral research after joining Harvard Medical School and Duke Medical School.

Semantic Web SIG

Location
Cubberley Community Center
4000 Middlefield Road, Room H-1
Palo Alto, CA 94105

Price
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required