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Marketing SIG
"Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker in "Management: Task, Responsibilities, Practices".
Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.
If you are interested in familiarizing yourself more closely with our upcoming events or read about what we've been doing check out our blog: http://marketingsig.blogspot.com/.
Sponsors:
The Marketing SIG is sponsored by Accept Corporation, DLA Piper, and EcoStrategy Group.
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Next Meeting:
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6:30pm - 9:00pm September 9, 2010
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| Linked In |
| 2027 Stierlin Court |
| Mountain View,, CA |
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Note: This is a co-hosted event with the Search SIG on September 9th at Linked In in Mountain View.
Topic: Intelligent Business Search
On September 9th, join FirstRain’s President and CEO Penny Herscher for a presentation on how they are improving the world of business search with their new approach called “Intelligent Business Search” in a joint meeting of both the Search and Marketing SIGs.
FirstRain’s Intelligent Business Search technology turns the hours spent on research online into minutes and delivers insightful, dynamic intelligence that supports smart decision-making and early mover advantage to businesses. The technology allows businesses to spot emerging trends, quickly and easily, grasp their significance, develop deep customer knowledge that enables you to accelerate revenue and sell more.
Speaker: Penny Herscher will discuss and present on this search technology that uses the web as its database and sorts information and relationships specific to a given business or industry and transforms the web into a “Database of Actionable Insights”, those key actions, incidents, junctures that taken and filtered collectively from all the billions of bits and pieces of information create new insights, often before the searcher is aware to ask.
Penny Herscher is a seasoned executive with extensive leadership experience, having previously guided Simplex Solutions, Inc. through a public offering and subsequent acquisition by Cadence Design Systems. Penny serves on the boards of JDSU, Rambus, the Anita Borg Institute and Planned Parenthood Mar Monte.
She holds a BA with honors in mathematics from Cambridge University.
Location:
Linked In
2027 Stierlin Court
Mountain View, CA
Cost
$15 at the door for non-SDForum members
No charge for SDForum members
Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking
Cost:
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required
Marketing SIG
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Add event to my Outlook calendar
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To view the full SDForum Calendar
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Past Events:
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To view the full SDForum Calendar
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Resources:
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September 1, 2010
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What Every Product Manager Needs to Know about Security (PDF)
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June 16, 2010
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Using Community Initiatives to Build Your Brand and Drive Business Results (Powerpoint)
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April 13, 2010
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Where Does (Should) Strategy Live in Your company? (PDF)
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March 11, 2010
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Building a Better Brand by Kevin Heney (PDF)
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February 11, 2010
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Building Blocks to Successful B2B Email Marketing (PDF)
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June 9, 2009
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Who needs Leads? by David Taber (other files)
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May 12, 2009
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Would you hire you? (other files)
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April 21, 2009
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Strategic Pricing for Startups (other files)
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March 13, 2009
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Marketing yourself through a book (other files)
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March 2, 2009
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Marketing yourself (Powerpoint)
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February 3, 2009
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What Entrepreneurial Success Type Are You? (other files)
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January 20, 2009
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What Entrepreneurial Success Type Are You? (Powerpoint)
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October 15, 2008
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License Management Presentation (other files)
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August 8, 2008
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Viral Marketing (other files)
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August 8, 2008
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Surprisingly Compelling Software Demonstrations (other files)
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August 8, 2008
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Influence Moves Markets (other files)
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August 8, 2008
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Twelve Books in One Hour for the Busy CEO (other files)
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August 8, 2008
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Guerilla Marketing for Startups & Consultants (other files)
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August 8, 2008
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WebEx: From Irrational Exuberance to Rational Leadership (other files)
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August 8, 2008
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You Named it What? (other files)
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August 8, 2008
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Getting the Most "K" From the Least "M" (other files)
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August 8, 2008
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Internal Marketing of New Tools & Systems (other files)
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August 8, 2008
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It's All About Them: Customer-Focused Messaging (other files)
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August 8, 2008
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Beyond Microsoft Office: New Tools for Mktg Productivity (Part 1) (other files)
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August 8, 2008
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Beyond Microsoft Office: New Tools for Mktg Productivity (Part 2) (other files)
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August 8, 2008
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Positioning and Messaging: Cautionary Tales (other files)
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August 8, 2008
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Ready. Set. Launch.: Secrets to a Successful Launch (other files)
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August 8, 2008
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Winning Products: Built for the Channel (other files)
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SIG Chairs:
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 Vladimir Gostrer
Senior Software Engineer, Electronics for Imaging
Vladimir Gostrer is a senior software engineer at Electronics for Imaging (EFI) responsible for the core printing technologies of the company. Prior to EFI he was a founding engineer at MI5 Networks where he got to wear many different hats.
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 Filomena U
Program manager in high-tech industry with hands-on experience leading and motivating teams to deliver many successful products and services, achieving outstanding business results.
Extensive experience in technology, management, and marketing. Deep knowledge of the entire product life-cycle, from concept to launch, with expertise in software and product development process.
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 Paul Wcislo
Principal, Intrepid Communications
Paul is an accomplished marketing communications and program practitioner with consumer goods and global B2B firm experience. He helps worldwide technology firms and clients enhance company image, attract buyers, and increase sales using bull's-eye messaging, targeted branding, and efficient CRM delivering strategic lead generation.
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To contact the SIG chairs, email them at: MarketingSIG@sdforum.org.
Join the SIG Email List:
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To access the Marketing SIG Blog, please visit: Marketing SIG Blog
In Kind Facilities Host: DLA Piper
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